Neuroscience confirms it: scents influence our mood, amplify flavours and make memories more indelible.

It is no coincidence that the most evolved brands are betting everything on Scent Marketing, a strategy that uses smell to enrich the customer experience and increase sales.

Think of when you taste a fresh lemon ice cream on a hot day....

If there is even a faint aroma of jasmine in the air, your brain might reactivate that same emotion experienced years ago, perhaps during a holiday in Sicily, amidst the sea and the scents of summer.

Yes, scents can guide shopping choices and offer a memorable multi-sensory experience.

An experiment in Belgium showed that diffusing a chocolate aroma in a bookshop for 30 minutes a day increased sales of cookery books and romantic novels by 40 per cent.

All thanks to a scent capable of evoking emotions and prompting spontaneous purchases.

What if you applied this to your premises?

Imagine a customer who walks in and is greeted by a scent reminiscent of freshly made custard or the sweet notes of chocolate:

✨ he relaxes

✨ he feels pampered

✨ he stays longer

✨ he chooses instinctively (maybe a little more)

 

On the market, you can easily find a multitude of fragrances that are ideal for diffusing within your premises.

A perfume is intangible, but Scent Marketing is very concrete and can help you retain customers in your venue.